airport branding
An environment like no other, the airport is a place where people are positive, excited, receptive, and where advertising is part of the journey. Airport branding is static and digital displays that are placed in and around domestic and international airports that deliver a message on behalf of an advertiser. In today’s era of globally connected economies, airports are emerging as an important and crucial hub for business and commerce. Airports have a captive audience and yet, not every traveler becomes a buyer. Travellers coming to an airport can be broadly classified into- Buyers, Potential Buyers and Non-shoppers. Airports provide a wide range of shopping opportunities.
BENEFITS OF AIRPORT BRANDING
- Airport Branding targets the mass market
- Re-in forces the availability of the brand
- Re-assures the consumer of the brand choice
- Provides the retailer with proof of advertising support
- Reaches markets no other advertising medium can
- Visibility
- Builds brand loyalty
- Maintains brand dominance
- Strategically located
