bus shelter branding

Bus shelters in important and populated parts of the city draw in huge crowds each day. Shelters give consumers something to look at while they’re waiting for the bus, making them particularly effective for advertising point-of-purchase and directional information. Bus shelter advertising also offers great visibility – drivers, pedestrians and bus riders all see your ads. Moreover, a lot of people are going to see it more than once, because people usually pass the same location everyday while driving to work and then back home. Another really important benefit is the ability to make precise geographic targeting. If you do business locally and want to target local consumers, there’s probably no better advertising vehicle.

A uniquely designed branding program in these bus shelters exposes your brand to people from almost all walks of life. With bus shelter advertising, you can target people from almost all the age groups. Additionally, people from different professional backgrounds bank on the bus services. This means that bus branding gives you the option of reaching out to people of different socio-economic backdrop as well. You can reap the benefits of direct returns soon enough. People spend several minutes of their day waiting for buses. Even non-passengers visit bus stands for a myriad of purposes. This means that the bus shelter advertising has all the makings for good brand exposure. Consequently, this is bound to result in good brand recall value and turnover rate in the market.