digital advertisement

Digital advertising not only include search or display advertisements, but also any type of marketing communication that executed with the use of web, social media and/or mobile technology. People are becoming highly social and also the use of Internet, Social Media, and Applications are increasing and becoming a necessary part of daily activities of every person. Digital advertising is an effective way to deliver promotional customized offerings and relevant marketing messages to targeted consumers. Digital advertising play an important role to affect consumer preferences, build a positive consumer attitude and influence their purchase decisions about the products/services offered in advertisements. Digital Advertising is generally a wide term which consists of Internet Marketing, Social Media Marketing, and Search Engine Marketing.