advertisement on radio

Radio is the most effective and easily accessible medium of information even in the era of modern technology. Radio advertising offers businesses advantages over other media. It reaches a large audience, with high target ability and low cost. Radio advertising is significantly lower in cost than television advertising. Radios greatest advantage is mobility. It can and does go everywhere. Radio advertising rate are determined by the size of the listening audience. Advertising in radio is bought in "spots." These spots can run form 10 seconds to 60 seconds. You have the option to choose when you would like the spot to run and how many times to run. If you choose prime rate, the spot will cost you more; however it is guaranteed to run at a certain time.