Cinema provides a 360-degree marketing environment that is uncluttered and finds the consumer in a relaxed and receptive frame of mind, perfect to get your message across. Cinema media reaches a huge target audience each month, and its advertising recalls are four times higher than ads placed on television.
Theater advertising reaches targeted consumers with innovative messages that engage moviegoers in a highly effective manner. Because cinemas are located near or in suburban shopping malls and other high-profile retail areas, ads are positioned close to point-of-purchase. It delivers your message to a captive audience. Campaigns can be targeted by a demographic profile based on the geographic location of the cinema.
It has a deep impact on the viewers because of large screen size and the fine picture presented to the viewers combined with sound, colour, motion and vision.