Outdoor Advertising is a form of advertising designed to be experienced by people outside their homes. What comes to our mind when we hear ‘outdoor plans?’ probably not outdoor advertising. But it should.
Outdoor advertising is everywhere where we look outside the world. People spend a lot of time out of their homes every day for various reasons. It can be anything, including commuting to the office, driving kids to school, visiting family or friends, and shopping.
It is also called Out-of-home advertising (OOH) is an excellent way to target people who are always on the go. It communicates the message to the target audience and gives them maximum exposure. Outdoor advertising is a platform for creating brand awareness and building brand visibility and popularity. In the last couple of decades, it has become prominent but more than that technology has enhanced it further so that you can get the best out of it.
In outdoor advertising most of the people have invest a huge amount of money in creating a good image on the consumers mind and they get it too. Time has changed and we have also adopt the new technologies/ ideas/ways to promote, but the demand for outdoor advertisement is still highly popular .Because it’s a traditional form of advertisement which gives us good response from the targeted audience.
Now a day’s consumer wants to spend more time in travelling in their own vehicles. Because of that only outdoor advertisements are more popular compare to other form of advertisement. Outdoor advertisement is often creates the final reminder brand name product and service just before the point of purchase. It is one of the most visible media which reaches to the customer very soon.
Advantages of outdoor advertisement:
- It can be seen at any time.
- Creates more impact on customers to purchase the product.
- Generates reputation and creates brand awareness of that specific company.
- t helps consumers to know where the product is available.
- Creates impact on customers.
- Outdoor advertisement reaches to the public when we need it.
Outdoor advertisement is often creates the final reminder brand name product and service just before the point of purchase. It is one of the most visible media which reaches to the customer very soon. It has many purposes as does any other advertising medium. Sales, of course are the primary purpose however there are other important reasons to turn to the advertising medium.
In the present time, advertisers are increasingly recognizing the media value of outdoor. Basically the out-door-media is known as posters, bill boards,hoardings,pole kiosk,and transit advertising like Bus branding,Auto rickshaw advertisement,Mobile van promotions,Bicycle branding,Scooter branding,Tricycle branding,Car branding etc. These are used for movies and consumer items like toothpaste and soaps. Posters have begun to be used effectively inside and outside train and buses. Because it has visual appeal and can be changed frequently. It is noticed that hoardings contribute to the bulk of outdoor advertising. With this kind of advertisement, you can target a specific audience; you can reach a particular demography, age and income group of people. Outdoor advertising itself is evolving and becoming more innovative.
The benefits of outdoor advertising truly complement multichannel campaigns to improve brand awareness and drive business.
If you’re ready to add outdoor advertising to your marketing strategy, we’d love to help!