advertisement on tv

With rapid growth of information technology and electronic media, television has topped the list among the media of advertising. TV has the most effective impact as it appeals to both eye and the ear. Broadcast advertising is radio and television commercials. Broadcast media reaches a broad audience. Advertising is one of the components of marketing. Marketing promotes services, products and ideas through specific channels.

Advertisers pay broadcasters for a spot. An advertising spot is typically 10 seconds on television, although occasionally it may run up to 60 seconds. Although most broadcast advertising is paid, free public service announcements are typical broadcasting fare on television and radio. Broadcasters allow nonprofit groups and the government a limited number of free spots to promote messages and information for the general safety of the public. Public service announcements may include anti-drug messages or information about what to do in an influenza outbreak.

The biggest advantage of television advertising, if used wisely, is the unbelievable impact on viewers. It is basically almost the same as a door-to-door sales staff that can make visits at a very inexpensive rate.

Another benefit of TV advertising is that it impacts a large number of persons not reach by print media. If a person doesn’t want to read a newspaper or magazine to find out what’s going on, they will more than likely turn on the evening news. Constant repetitions of a sales message helps make people feel that they know the product, whether or not they like it. Television makes it possible to repeat a message as often as an advertiser can afford.

Commercials are extremely flexible and allow advertisers to demonstrate their product, create a mood, make a blockbusting announcement about the product, or try it out in certain areas.