Hoarding is a large Out-of-home (OOH) advertising format, which is structured board display unique and good-looking artworks and clever text titles, which are highly visible majorly in all designated top markets over top of buildings and alongside of major roads, preferably at places with high traffic, famous and busy roads. These are used to protect the public from site works whilst also being used to display advertisements. They are large structure and present advertisements which are visible to people to people crossing it on roads walking or during traffic. Usually, hoardings will be situated in an area of high public traffic or footfall – and while this makes them valuable as an advertising media, it also means they can be used as a helpful tool for passersby.

These outdoor media have great exposure of consumer majorly due to traffic. These give a lot of visibility not only due to the size, but also because of the innovative “advertising” which could be done by add-ons. Hoarding graphics can provide directions, useful local information, or inform the general public about the plans for the construction project taking place. It’s worth noting that these kinds of designs can also feature ads too, with company details included as part of the design. These will naturally vary depending on the location, but it’s important to be aware of them. With a bit of creativity, businesses can find ways to meet any applicable local requirements while still making a visual impression – this might mean thinking outside the box slightly with how to use the hoardings. Hoardings are often designed to help people recognise a place or brand. For instance, retailers will often use them to show which shop is going into a development. Property developers use them to let people know who is responsible for the site. The bigger and more bespoke the hoarding, the more prestigious the brand comes across!

According to research by an advertising agency, more than 50% of people who saw an ad on a hoarding, remember the catchphrase printed on it. If you compare this with digital marketing, where the engagement rate falls somewhere between 1-3%, this number is far superior statistically.

A hoarding allows you to reach people of all genders, age groups, and class. It especially ensures that you capture the attention of the middle class and the upper class. Hoardings have many advantages. They are affordable and cost-effective since once you put up hoarding it stays there for a minimum of 4 weeks and a maximum of 12 months. That’s why so many real estate developers prefer advertising on hoardings.

Hoarding advertising is a great way to reach your target audience in specific geographical areas. Irrespective if you have a large or small business, there are different types of hoardings for you to choose from. Let’s take a look at them in detail.

Non-lit hoarding: Non-Lit hoardings on the other hand are the ones which have good visibility only during the day, but don’t provide much impact during the night it in absence of electricity.

Front-lit hoarding: Front-lit hoardings are the ones which are illuminated by electricity during late evening and night hours so that they are visible to people who you see them during night as well.